Potsdam Kulturkatze
Design Project (2022)
This project was completed for a social design course at SRH Berlin School of Design and Communication. The aim of the project was to liven the public's interest for cultural offerings in the city of Potsdam, after the visitor numbers had declined in numerous isntitutions after the corona pandemic. The project consisted of a research phase, where the problem and mission statment were clarified. After using design thinking processes, a solution in the form of a campaign was created. Here you see three posters which were created in order to awaken the interest of the citizens of Potsdam.
Here you can see some posters with the solutions that our team of 4 offered. It's called the Culture Cat of Potsdam, and the idea was to use the cat as a curous and whimsical creature, that often roams around on it's own as a gateway into making people more interested to discover about cultural offerings. The QR-code was to lead to a webiste which contained a map of cultural offerings, that would allow an eaier access to information about the cultural offerings in Postdam, such as theater plays, concerts, cabaret performances and other.
Another facet of our solution was to create a social media account with daily posts about cultural institutions and events in Postdam. This would allow for people to also access the information not only through posters on the street but also social media.
Below you can se the website mockup that we created in order to show how it would work. Through the QR-code, one would land on a website that would allow to sort out different cultural offerings and find a suitable one.
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