Frezzy

Frezzy is a sugar-free soda that likes the fizz and isn’t bothered about the sugar. The name says it: free + fizzy.

Each flavour has its own character with its own way of getting around. Blueberry is cheeky and fashionable, and struts. Limes is crisp and confident, and roller-skates. Raspberry is cool and unbothered, and takes the scooter. The brand talks the way they move: dry, short, never preachy about sugar, just indifferent to it.

It’s made for young city dwellers who want the feeling of a proper soda without the sugar.

Frezzy is a self-initiated concept and not a real product.