Crumbo

Crumbo is a high-protein, low-sugar cereal that doesn’t care what time it is.

The tagline says it: cereal for any o’clock. Each flavour has its own character with its own cereal hour. Robin (Strawberry Drops) actually likes mornings, and eats a proper bowl after a run. Toni (Cinnamon Swirls) eats straight from the box, deep in a side project. Mika (Matcha Loops) has terrible taste in bedtimes, and snacks at 2 am. The brand talks the way they eat: cheeky, honest, never preachy about protein, just happy to be there at any hour. It’s made for Gen Z and young-at-heart millennials who want a cereal that’s good for them and still feels like a treat.

Crumbo is a self-initiated concept and not a real product.