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Bench Buddy Studio

Brand identity and marketing design for a fitness studio

Bench Buddy Studio

Bench Buddy Studio is a strength gym where nobody has to train alone.

The tagline says it: more reps, more friends. Everything is built around the buddy system. Memberships get cheaper the more friends you bring. No training partner? The studio matches you with one. Coaches stay on the floor all day, ready to spot, explain or cheer. Even the logo joins in: the H in “Bench” is a hand gripping a dumbbell. The brand talks like a good training partner: warm, encouraging, never pushy, and always on your side. It’s made for people of any age who don’t feel at home in testosterone-heavy gyms and would rather train with a friend.

Bench Buddy is a self-initiated concept and not a real product.

Role
Brand Designer
Scope
  • Brand Identity
  • Brand Strategy
  • Illustration
  • Visual Design
Year
2026