Portrait of Tiiu Lausmaa

About me

Hi, I’m Tiiu, a brand designer and illustrator based in Berlin

I build brands with personality: bold colour, characters people remember, and a voice that sounds like someone you’d actually want to talk to.

Every project starts with strategy. Before I design anything, I want to understand who the brand is for, what it’s up against and how it should feel to meet it.

My background shapes how I work.

A BA in Fine Arts gave me my illustration style. An MA in Social Design taught me to start with people, not aesthetics.

I want brands to look good, but above all to speak clearly to the people they’re for. And ideally make someone smile.